Color is the top feeling to appreciate from a distance. Color conveys information faster than graphics and text. The colors in the shopping center window include clothing, display props, floor and wall colors, etc. The color of the floor, walls and props is for outstanding clothing, so do not think that the more intense the color contrast, the stronger the visual impact on guests. It is a misunderstanding in cognition to be able to rob people's vision.
Human visual physiology tells us that people have the function of self-protection, the brain is disgusting and disordered, and the intense influence of color contrast will make people's vision immediately enter a protective state, consciously resist the dizzying colors, and at the same time, it will produce a feeling of boredom. The intentions to be achieved go their separate ways. Therefore, the colors of many famous companies and brands in the world are very concise, concise and harmonious. Most of them choose a single color to represent the company's image, so that people can remember it easily.
Clothing window props and even the entire store can use standard colors to be consistent. Different types of clothing stores have different requirements for color planning, and different festivals have different requirements for color planning of specialty stores. Clothes models must also consider the influence of popular colors; in addition, indoor color blind spots and corner colors should be avoided. The comparison should be obvious.
Before decorating the window, use the standard color card to determine the color. The color card is divided into three groups:
1. Main tone fundamental card series
Generally, strong colors and low-brightness colors with high brilliance are not used, and most of them choose harmonious colors on the center of the color scale, which determines the fundamental tone for the color scale of the window.
2. Auxiliary color card series
The scale of the main color series color card is expanded, and the color system is matched with the main color color card, and the color with high brilliance (purity) is not selected.
3. Embellishment color series
Choose colors with higher brilliance and clearer colors, and use them in parts and small areas to make the finishing touch.
The use of color cards can make the color of the window clear, consistent and romantic, and can also achieve an elegant, harmonious and natural color effect, highlight the artistry of business culture, achieve visual comfort, and attract consumers. The color used in the window should not only consider the consistency and overall function of the entire storefront, but also consider the coordination with the color of the adjacent shops and the function of arranging them together.
lighting
The use of light in the window planning is very important. In the seemingly ordinary space, the light is used well, which naturally improves the style of clothing and makes the window lively, atmospheric, dynamic and melody. Clothes model space is expressed through light, without light there is no space. Light can compose space, alter space or damage space, and it directly affects the perception of clothing shape, texture and color.
Therefore, the use of lighting in the window is an important method for the artistic expression of the window, which is not the same as the work content of the electrical lighting engineer. Engagement in art is mainly to grasp the performance of shape and color. The light and shadow generated by the illumination of the humanoid model have both shape and color.
Where there is light, there is shadow, and where there is shadow, there is form. The light passes through the shape of the lamp barrel and emits shadows of corresponding shapes, reflectors, silhouette plates, etc., as well as the light sources of different properties and different illumination directions of the lamps, which are displayed in the window. , the convergence and dispersion of point light, the straightness and length of line light, the brightness of the illuminated object, and the shapes of various lights and shadows generated by the scale of illumination can all be manipulated and can be fully described according to human perseverance. .
The author of the window should make full use of this skill to create the shape of light and shadow, and the decoration pictures in different spatial levels, virtual and real, and scenery, fully set off the main body of the exhibits, and the humanoid model makes the product more beautiful.
The selection of the glorious hue should be determined according to the main tone color of the displayed product, including the purity (brightness) of the light color, and the temperature and temperature of the color can be controlled, and the proportion and application are carried out according to the rules and regulations of color aesthetics and color matching beauty. This light color must be gentle, harmonious and consistent, which can make the emotional harmony and artistic expression of the window reach a higher level.
Be careful not to expose the light source when shining or reflecting light, which will affect the eyes of consumers. The intensity of the light, the degree of color light, and the purity (brightness) should be moderately weakened, and it should not be overwhelming or dazzling, especially the lights with high flickering frequency, which will cause visual pollution.
Also note that the use of lights is not necessarily better, the key is the combination of science and aesthetics. The flashy lights are not the icing on the cake, but they are self-defeating, resulting in power consumption and economic loss. Therefore, in order to maximize the practical value and appreciation value of lighting planning, it is necessary to participate in the planning with planning experts, color experts, and lighting experts (not lighting electrical engineers). Applying lighting with reference to the concept of stage design can increase the artistic appeal of the window.
